Launching your brand in London’s West End
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London's West End has a 300-year history as a hub for shopping, dining and entertainment. Today, it is one of the most famous consumer districts globally and an area where retail brands, food and beverage concepts, and entertainment companies are on display for customers from around the world.
annual visitors
spend by 20251
flagship stores
The West End district is constantly evolving, ensuring it remains a relevant, exciting and globally competitive destination, fit for the 21st century consumer.
£5 billion worth of investment is being pumped into the West End over the next five years, making it a greener, smarter and more innovative consumer hub and boosting its creative and cultural appeal to attract brands and visitors from around the world.
- 1 Source: New West End Company, 2022
Some of the West End neighbourhoods
Soho
Soho is an area of small streets in the West End which has many small, quirky and independent brands as well as being a place full of international concepts. Soho is London's beating pulse thanks to its entertainment offering and vibrant night-time scene.
Oxford Street
Oxford Street is Europe’s busiest shopping destination. At 1.5 miles long, it is home to many global flagship stores from fashion and beauty to tech and homeware and with a growing leisure offering. Brands come to Oxford Street to make a statement and bring creative offerings to their customers.
Carnaby
14 pedestrianised and colourful streets with a young customer base. Stores here are a mix of the coolest international flagship brands plus independent British brands, with casual dining concepts in places such as Kingly Court.
Regent Street
The home for flagships and firsts, Regent Street is a globally recognised address renowned as one of the world’s most prestigious fashion and lifestyle destinations. Its Regency era buildings are home to world-class flagships, with many side streets offering restaurants and wellness concepts.
Covent Garden
A historic and vibrant neighbourhood in the West End, centred around a pedestrianised piazza and nine surrounding streets, Covent Garden hosts world-class fashion, beauty and lifestyle stores and the most exciting cuisines from around the world.
Piccadilly
Piccadilly is an icon of London – a quintessentially British area with royal warrant holders like Fortnum & Mason, which has a long tradition of welcoming royal patrons through its doors. The famous Piccadilly Lights is one of the most photographed places in London and has opportunities for brands to collaborate to make their mark in the West End.
St Christopher's Place
A vibrant quarter in London, just off Oxford Street. The pedestrianised area has charming boutiques and sensational restaurants from around the world. Home to some of the most well-known and traditional brands as well as independent stores.
How we can help
Find the perfect space for your brand in London's West End
We support retail, leisure and hospitality brands find their prime location in London’s West End by offering free-of-charge, direct introductions to leading property owners.
Our concierge services are here to help you find the perfect location for your brand by showing you the various areas within the West End district.
For overseas businesses, we also offer bespoke expansion services to support with every element of setting up a business in London, including:
- banking
- legal
- tax
- recruitment
- marketing and PR
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