About Grow Music
The Grow Music programme brings together music industry professionals with best-in-class innovation leaders to support London-based small and medium enterprises to grow, develop and break new ground in music.
The programme aims to position London as a nexus of music industry technology, innovation and growth.
Grow Music is delivered in partnership with the British Phonographic Industry (BPI), Anthony David King, Abbey Road Red, Angel Investing School, UK Black Tech, Measure of Music and London & Partners.
About Melsonic

Melsonic is a digital AI support tool designed to complement traditional instrument music teaching by bridging the critical gap between structured lessons and independent practice.
Melsonic uses AI to make music teaching easier and more enjoyable by automatically generating practice histories, recording, playing and sharing audio and keeping all relevant information for teachers and students in one secure hub.
The innovative technology allows music teachers to extend their influence beyond lessons via a scalable learning system.
The challenge
Before joining the Grow Music programme in 2026, one of the key challenges for Melsonic’s CEO was ensuring that the core proposition was clearly defined and focused.
As with many early stage ventures, there were multiple potential directions for the platform, and the priority was determining where to concentrate efforts to create the greatest impact.
The programme has helped bring greater clarity on how to sharpen that focus and clarify the path to scale.
How Grow Music helped
With dedicated support, mentoring and specialised advice, the company was able to identify key focus areas for development. Once these were established, Melsonic engaged several specialists to help with these focus areas.
As a result, it was able to launch the product, which is now in pilot with several potential customers. A demonstration at Parliament also led to valuable connections, and being part of the Grow Music programme brought strong credibility and helped enable these positive developments.
Our impact
Since receiving support, the team at Melsonic has refined the customer experience to make the platform simpler and more effective for music teachers and their students.
Another really important change has been the focus on how teachers introduce Melsonic into their teaching workflow, so that students can easily practise between lessons.
Melsonic has also carefully reviewed the content on the platform and has begun preloading structured content in collaboration with exam boards. This ensures teachers and students can access familiar graded repertoire immediately, making it easier to integrate Melsonic into existing teaching and learning pathways.
The involvement with the Grow Music programme has also helped Melsonic plan for further developments. The next phase is to scale Melsonic adoption. The team will work with partners across music education who share the goal of supporting teachers and enabling more students to learn music.
I received support from a number of people both in person and virtually. Alongside a dedicated mentor, I benefited from guidance from other mentors in the programme who helped shape both the thinking and the actions needed to move forward.Gayathri Sudhakaran
CEO and Founder, Melsonic
About Pro Studio Time

Pro Studio Time is a global marketplace for booking world-class recording studios. It helps music creators book the right studio space in three simple steps: submit a project brief online, receive a tailored shortlist of studios and confirm the choice. Options offered are matched to customers’ choices of location, budget, genre and vibe.
By streamlining the enquiry and booking process, Pro Studio Time removes the administrative friction, making the process simpler than ever before. All studios are assessed for quality and must pass the gear, acoustics and service audits to be featured as an option.
The challenge
Before joining the Grow London programme, one of the company's main challenges was gaining traction with established industry bodies and firms. It was difficult to gain access to industry leaders and get the product in front of the right people.
The team also wanted to review, test and accelerate ProStudioTime, its studio booking platform.
How Grow Music helped
The Grow Music programme has been a catalyst for the company's strategic growth. The team benefited significantly from one-to-one support with seasoned professionals whose insights have been invaluable in refining Pro Studio Time's approach to fundraising and investment readiness.
Additionally, the programme’s workshops on pitching, product development and hiring provided direct access to expert guidance from high-level industry leaders. This exposure has fundamentally changed the business’s trajectory. Now it features in the same rooms as top-tier decision makers from major record labels and investment firms.
While the company was still in the developmental phase during its time in the programme, it equipped it with the professional framework and network necessary to navigate the industry’s highest levels with confidence.
Our impact
The support has helped reshape the vision for Pro Studio Time far beyond its initial product. The company gained the essential tools and knowledge to frame the business strategically, ensuring its message resonates with key stakeholders – from investors to industry partners – in a way that is professionally aligned with the industry’s highest levels.
The calibre of its network has grown exponentially, elevating dialogue and connecting directly with the industry’s most influential decision makers.
Next, the focus is on launching with major music labels to refine the platform and scale its user base. Simultaneously, the company is expanding the global supply side by onboarding world-class studios, positioning Pro Studio Time as the premier international marketplace for professional recording environments.
Grow Music has been transformative; the shift has been radical. Our experience with Grow Music has been a catalyst for our strategic growth. We have benefited significantly from one-to-one support with seasoned professionals whose insights have been invaluable in refining our approach to fundraising and investment readiness.Sam Rudy
Cofounder, Pro Studio Time