Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels.
The platform has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers.
  • Sector: Creative Industries – TV streaming service
  • Home market: US
  • Company size: scaleup
  • Launched in London: 2022

The challenge

Atmosphere was only considering opening an office location in Dublin when London & Partners first spoke to them about European expansion, meaning a strong business case had to be built for London.

The company’s key interest was finding out more information about the logistics of setting up in London and the UK.

How did London & Partners help?

  • We provided information about the business environment in London, including comparing London and Dublin across factors such as taxation, office space and ease of doing business.
  • We supported the company with introductions to professional services advisors during Atmosphere’s expansion to London.
  • We provided access and invites to key industry events in London.
London & Partners was indispensable in our expansion. They made it extremely easy to navigate the expansion process and find the right legal, accounting and finance partners.
John Smolen
Managing Director UK, Atmosphere

The result

Atmosphere announced its new London office during SXSW 2022, almost exactly a year after the London & Partners Los Angeles team first spoke with the company’s founder.

The company has 15 employees in London and is projected to grow to 40 employees by 2025.

London attracts the world's most ambitious workers and innovative thinkers from all different backgrounds, cultures and languages. We found this talent pool unmatched in the rest of Europe.
John Smolen
Managing Director UK, Atmosphere
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