Los Angeles-headquartered FloQast delivers workflow automation software that enables organisations to operationalise accounting excellence.

Trusted by more than 1,800 accounting teams – including Twilio, the Los Angeles Lakers, Zoom and Snowflake – FloQast was built for accountants by accountants to enhance the way accounting teams work.

FloQast lets customers streamline processes such as automated reconciliations, documentation requests and other workflows that impact the month-end close, financial reporting and payroll, and it’s consistently rated number one across user review sites.

  • Sector: Finance and Technology
  • Home market: US
  • Company size: scaleup
  • Launched in London: 2021

The challenge

FloQast was considering Dublin as its first office location when the London & Partners North America team first spoke to the company about European expansion.

London & Partners built the business case for choosing London instead.

How did London & Partners help?

  • We provided information about the business environment in London, including benchmarking London and Dublin across factors like tax, office space and ease of doing business.
  • We supported with introductions to professional services advisors during FloQast’s expansion to London.
  • We provided access to key industry networks in London.
London & Partners played a big role in getting us everything we needed for the move. From market analysis, legal introductions, recruitment help and physical office assistance, FloQast felt well supported by London & Partners throughout the process.
Adam Zoucha
Managing Director EMEA, FloQast

The result

FloQast announced its new London expansion in June 2021, with an office of around 15 people in the first year.

It are projected to grow its London presence to 35 people by 2025.

We chose London as our European headquarters because it has a great wealth of accounting talent and influence. London has great influence from the Big 4, RSM and others that made it an easier transition for us here.
Adam Zoucha
Managing Director EMEA, FloQast
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