About Cloudflare
Cloudflare is a leading provider of web infrastructure and cyber security solutions, helping businesses deliver online experiences that are fast, secure and reliable.
By routing traffic through its global network, Cloudflare protects websites and applications from cyber threats, improves load times and ensures uptime even during spikes in demand. Currently, Cloudflare protects 20% of all websites worldwide.
The challenge
Cloudflare needed to establish a strong presence in the international market, particularly in the fintech sector. It required access to a global talent pool, a supportive regulatory environment and robust infrastructure to support its technological needs.
Additionally, Cloudflare aimed to attract high-impact tech talent from across the globe to relocate to the UK, leveraging London's cosmopolitan and tech-centric ecosystem.
How London & Partners helped
London & Partners played a crucial role in Cloudflare's growth and success in the market, helping to open doors and attract talent. As a cosmopolitan city and a global tech hub, London gave Cloudflare access to a diverse and talented workforce that would be difficult to match elsewhere in the world. The city's infrastructure and connectivity supported the technological needs of Cloudflare's fintech operations, enabling it to make its employees, applications and networks faster and more secure while reducing complexity and cost.
London offered Cloudflare specific advantages thanks to its market access, regulatory environment and talent pool. The city has incredible access to skilled workers, including in Britain, Europe and the wider world. Cloudflare was able to make key local hires and attract high-impact tech talent from across the globe to relocate to the UK. London’s attractiveness as a city allowed Cloudflare to utilise all three of these talent pools effectively.
Cloudflare's global network spans more than 310 cities in 120 countries, reaching about 95% of the world’s population within approximately 50 milliseconds. In 2023, Cloudflare reached its goal of having conference-optimised GPUs running in 100 cities worldwide, including London. This extensive network and technological infrastructure has been instrumental in meeting the needs of its fintech customers, empowering them to make their operations faster, more secure and cost-effective.
The outcome
Cloudflare's London office continues to be one of its five major global hubs, with about 500 people across the Go to Market (GTM), Research and Development (R&D) and General and Administrative (G&A) teams based there. The company has been able to attract high-impact tech talent from across the globe to relocate to the UK, further strengthening its team. Cloudflare's commitment to London is evident as it continues to grow its team and invest in the city's tech ecosystem.
London & Partners has helped Cloudflare open doors and attract talent for many years. As a publicly listed technology company, Cloudflare now plays a role in giving back to the London tech ecosystem and London & Partners, helping them attract the next batch of great international companies to come and build in the UK.
Cloudflare's success in London is a testament to the city's supportive environment for fintech operations. The combination of a global talent pool, a supportive regulatory environment and robust infrastructure has enabled Cloudflare to thrive and grow in the international market.