What does Einride do?
Einride designs, develops and deploys technologies for freight mobility. We’re building grids powered by a first-of-its-kind ecosystem – our intelligent platform Einride Saga, electric and autonomous fleets, charging infrastructure and connectivity networks – to unlock a more resilient, cost-effective shipping future.
How did London & Partners help you to set up and grow your sustainability business in London?
The collaboration with London & Partners has greatly supported Einride's UK expansion strategy, putting us in contact with relevant industry and government leaders and helping us with visibility at renowned events such as London Tech Week.
Overall, our broad engagement with organisations like London & Partners, as well as a number of UK government departments and academic representatives, has helped with critical insights, networking opportunities and market understanding, resulting in a successful UK market entry and launch event in London, generating awareness and excitement for the start of our operations.
What is Einride’s long-term sustainability goal in the coming years?
We are tackling several problems at once and contributing to society as best and as flexibly as we can. By building the infrastructure to support the transition to low-emissions freight, Einride has been able to reduce CO2 emissions by up to 95% compared to diesel with its customers to date.
We still have a long way to go if we want to tackle the 7% of global carbon emissions generated by heavy transportation trucks.
What challenges did you face to become a successful sustainability business in London? How did you overcome them?
Whenever we enter a new market, we are challenged by those who say you can’t do effective haulage with electric lorries. The fact that we are now scaling our live operations in eight markets has proven that, yes, it can be done.
It’s one big myth that we rebuffed, just like misconceptions that we continue to face every now and then, such as “the battery is too heavy” or concerns about range-anxiety. The fact is that most transport doesn’t happen in those long ranges, across entire countries.
The day-to-day reality of haulage is shorter distances and a low complexity environment, notable here in the UK. We need to rethink transport and leverage intelligent movement to go electric.
Why do you think now is the best time to set up and grow a sustainability company in London?
The sector and other industries are emerging from operational challenges of recent years. To be able to manage the issues of today, the UK and particularly the government in London is looking to the future and to meeting the opportunities and challenges of the transition to net zero, ensuring it has the right skills, people and technology to succeed.
This is where companies like Einride can come in at just the right time and place.