London for video games and esports

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London gives games companies access to talent, VCs, a vibrant ecosystem and financial support through the Video Games Tax Relief and R&D. Find out why the city provides such a great opportunity for games companies.

1. Games success

The UK is the leading games market in Europe, with London at its heart [1]. Some of the world’s biggest global successes – Football Manager, Monument Valley, Candy Crush Saga, the Batman Arkham series – have all been created in London. Those famous games are matched with a network of expert games studios and publishers, such as Activision Blizzard, SEGA, Sony Interactive Entertainment, King, Bossa Studios and Niantic.

2. Exceptional talent

With 636 games developers and publishers based in London and almost half of them in the centre  there’s a dense population of engineering and design talent [2].

London’s talent pool for games companies is heightened by graduates from 95 undergraduate courses for gaming from 26 different providers and 26 postgraduate courses from 13 providers [3]

3. Growth incentives

The UK’s creative sector is thriving, thanks to a high level of support from the government and industry bodies. The Video Games Tax Relief (VGTR) allows studios to claim back 20% of qualifying spend for a game wholly developed in the UK or European Economic Area. The UK Games Fund provides prototype grants to help young games companies. 

4. Investment hotspot

The UK's games industry is rapidly expanding and is attracting incredible levels of VC investment including from overseas investors, with London leading the way. 

Between 2017 and 2022, VC deals worth more than $735 million have been completed in London's video games and esports sector. In 2022, London tech firms attracted $19.8bn in VC funding, remaining the highest in Europe 
[4].


London is also home to games-specific venture capitalists, including Hiro Capital and London Venture Partners, to further boost research and development in the games industry.

5. The next wave

London has an open, innovative mindset ready to explore new technologies. A study found that the UK and France lead Europe for interest in the metaverse [5]. VR is one of the UK’s fastest growing entertainment and media sectors, showing the huge potential of the UK customer base for technology businesses.  

Showcasing the capital's innovative spirit, the city is home to London and Luxembourg-based Hiro Capital, which has launched a €300m fund for metaverse and videogame technologies [6]

StoryFutures Academy, run by Royal Holloway, University of London and the National Film & Television School, is developing cutting-edge creative training and research programmes to ensure the UK creative workforce is the most skilled in the world in the use of virtual, augmented and real-time production technology for immersive storytelling.

London is an incredible centre of innovation, which lends itself to the creation of new gaming genres, that's unmatched elsewhere in the world.
Roberta Lucca, Co-founder and Chief Brand Officer
Bossa Studios

How we can help


London & Partners offers free advice to potential and existing overseas investors, from startups to established companies.

We can help you:
  • Stay informed and access the latest developments, initiatives and incentives.

  • Connect with the wider ecosystem, including support networks and trade associations.

  • Future-proof the setup of your London business.

Find out how we can help you set up in London

See a snapshot of London's games scene

Use the filters in the map to discover the city's ecosystem. See the full list featured on the map [PDF].

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Success stories

Hear from the companies that have benefited from London's business ecosystem.

See London’s games and esports facts

London for games and esports sector infograhic.
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