London for film, TV and entertainment

On top of its stellar reputation as a film location, including the Harry Potter franchise, Paddington and James Bond, the UK capital remains the third largest centre for film production in the world[1] and is one of the most recognised centres for visual effects (VFX) and animation.

Explore what makes London a leader in film, TV, animation, VFX and digital streaming:

1. Investment opportunities

London brought in £1.1bn in venture capital (VC) funding into streaming and content production companies between 2021 and 2024, consolidating the UK capital as the leading European city for VC funding[2].

When it comes to major film and high-end television (HETV) production, the UK is one of the most sought-after countries in the world[3]. The country’s deep pools of investment are a large contributor to this, with institutions like the BBC contributing £1.6bn between 2022 and 2023 to the creation of original content[4].

London, which sits at the heart of the UK’s film and entertainment sector, is a huge beneficiary of this investment, with large international studios like Netflix investing in the city by expanding their headquarters here. Furthermore, Netflix has also invested almost £6bn in UK content over the last four years[5], compared with €1bn announced for Spain between 2025 and 2028[6].

2. World-class talent

London is a magnet for creative talent. The city accounts for 29% of the UK’s creative industries employment and 51% of Gross Value Added (GVA)[7].

The UK capital also nurtures the next generation of talent, a key aspect for any creative tech business when expanding to London and looking to grow their team with local talent. Three universities are in the global top 40[8] and several offer digital media and film courses, such as London Film School and Ravensbourne University London.

The AKO Storytelling Institute, part of the University of the Arts London's new Social Purpose Group, aims to teach creative talent how to make a greater social impact through their work[9].

Royal Holloway, University of London and the National Film & Television School run StoryFutures Academy, a programme funded by the Arts and Humanities Research Council, with the purpose to maximise the upskilling of the UK creative workforce through creative training and research programmes. The programme specifically focuses on developing the understanding of VFX to propel the UK’s immersive storytelling even further[10].

The British Film Institute (BFI) has committed to a new 10 year skills strategy to future-proof continued growth in the UK’s film sector by creating new opportunities for individuals from all backgrounds from across the UK[11].

3. A supportive ecosystem

London is a world leader in the creation of film and TV, offering access to studios that can host any size production; skilled technicians and world-class actors; leading companies in post-production, virtual production and VFX. The city also hosts many iconic filming locations, musicians and studios for soundtrack recording.

This access to skill, technology and creative space has helped cement London as a key destination for film and TV production on an international stage. Five of the world’s largest studios — Sony Pictures, Warner Bros, United International Pictures, Disney Studios and Paramount — have offices in London, a number shared only with Paris in Europe.

London-based Framestore won the Best Visual Effects award at the Oscar's for Blade Runner 2049 and Gravity[12], and also provided visual effects for Barbie and Wonka[13].

4. Government support

The UK government is a huge supporter of the visual effects (VFX) sector and wider film and television industry, expecting to see further growth, a rise in employment and adoption of new technologies in coming years. As a result, it aims to boost the sector through a combination of production tax incentives and research and development tax reliefs[14].

In 2023, the government announced £2.1m of new funding for the British Film Commission and the British Film Institute Certification Unit, which work to champion the UK production community[15].

The Audio-Visual Expenditure Credit makes film and HETV eligible for a credit rate of 34% and animation and children's TV eligible for a rate of 39%[16].

5. The next wave

The UK’s entertainment and media market is expected to hit revenues of £100bn by 2027, and London is at the epicentre of that growth[17]. The UK is also expected to continue being the leading entertainment and media market in Europe over the next four years.

The popularity of streaming services continues among UK consumers, with subscription video on demand (SVoD) revenue being forecasted to grow from £3.6bn in 2024 to £4.7bn by 2027[18].

London as a major production hub, attracts large international film and HETV productions that lead to an increase of content for streaming services being filmed here, including shows like Ted Lasso (Apple TV) and Bridgerton (Netflix)[19]. This further drives the creation of new content within the city, increasing opportunities for companies working in production and postproduction and boosting screen tourism. 87% of travellers that visited a film or TV location in the UK had done so in the capital, and 2 in 3 visitors went to London exclusively[20].

Showcasing how the traditional can easily adapt to the future, the historic Royal Opera House has now introduced its own streaming service where viewers can access a catalogue of full-length performances from anywhere[21].

London continues to expand its strengths in the creative sector by creating new specialist hubs. The latest of these is the Creative Quarter in Kentish Town, where a former recycling plant is being transformed into state-of-the-art facilities for broadcasting, studio filming and audience viewing[22].

London & Partners has been invaluable throughout all stages of establishing our London Studio. From providing local insight that guided our ideas on location, to specialist advice in taxation, immigration, and PR support for our much-anticipated launch event.  

Sue Lyster
Executive in Charge, London Studio, Industrial Light & Magic

Success stories

Atmosphere

Learn why this leading streaming TV platform chose London for its expansion into Europe.

Industrial Light & Magic

Find out how the international visual effects company established its presence in London.